Somebody just asked me whether i’m intersted in helping him in marketing his music in the web, pointed to his myspace profile and asked me about my quality valuation. Here’s what i answered him:
I’m not skilled to judge the quality of music. What does quality in art mean anyway? The sex pistols, did they make “good” music in the sense of a musician? Surely not. Have the been “good” musicians? *cough*. Was punk rock innovative? nope, it was just rock’n’roll, not even a fast one. So why have the sex pistols – at least – been so successful and why did millions identify with their music and why can be said: this is true art? Of course is the answer: because punk rock was an authentic, urgent and strong expression of an attitude towards society and life.
Authenticity is something that everybody carries inside, it derives from life itself, it is not manageable and cannot be created artificially. Authenticity is the key to art. I am convinced that the greatest and most common mistake in the music business is to influence and polish artists in order to reach marketing goals and therefore undermine and bury their authenticity. This is the true reason for the current disaster of the music industry.
Regina Spektor says: Don’t mess with art!