A must‐read about online music marketing

[This is a repost from November 4th, 2007 on my former blog]


While i’m starting to work on some music related web project, i stumbled over this 96‐page e‐book from Andrew Dubber from Birmingham City University. A very well done and very savvy sum‐up of web thinking for the music business. Quotation:

The old model of music business is dominated by the sale of an individual artefact for a set sum of money. The new model is about starting an ongoing economic relationship with a community of fans.”

Sounds like a blueprint for my upcoming work.